Nike Sweatshops: Behind the Swoosh

2000 – Jim Keady:  Jim Keady was a coach with St. John’s University’s 1997 national champion men’s soccer team which given the ultimatum to either stop questioning Nike’s labor practices or resign. He has made a living from calling out Nike and the other sportswear-manufacturing giants for their alleged exploitation of labor in Third World countries. In his presentation, titled “Behind the Swoosh: Sweatshops and Social Justice,” Keady will relate the story of losing his coaching job at St. John’s University for challenging Nike’s “sweatshop labor” practices. He has since made the issue of worker exploitation his life’s mission. In the summer of 2000, he lived with factory workers in an Indonesian slum, trying to survive on their wage of 23 cents an hour. There he documented what workers’ lives are really like. “I lived in a 9×9 box, sleeping on a reed mat on a cement floor for 30 days,” said Keady, “I lost 25 pounds trying live like a Nike factory worker.”

[ENG]

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